About Us

Explore the Making of Beyond - A Journey with NRL group.

Nasser Rashid Lootah group

Founded in 1966, Nasser Rashid Lootah Group is one of the most diversified family-owned business conglomerates in the United Arab of Emirates. The group’s main operations range from real estate, general contracting, general trading, travel & tourism, cargo & logistics and hospitality.

Over 5 decades, NRL Group has grown steadfastly. With high quality headship approach, together with its qualified professional workforce and sustainable developments, the company will continue to create great economic, social and environmental benefits for all.

Our Vision

” We empower our employees to provide consistent quality products and services to our customers and deliver sustainable returns to our shareholders “

Our Mission

” To be a strong partner in nation building in fulfilling economic growth, enhancing the quality of life and contributing to a more sustainable future “

Our Founder

H.E. Nasser Rashid Lootah

Nasser Rashid Lootah established his first trading company in january 1, 1966. He was a hardworking entrepreneur who progressed from being a trader to a self-made businessman. A born optimist, he managed his company with great dedication. Throughout 1966’s to 2000’s, mr. Lootah diversified his business interests in building contracting, Real estate, Travel & Tourism, Cargo, Logistics and Hospitality. With his admirable leadership and well-rounded expertise, his business has grown and become one of the most respective companies in the United Arab Emirates.

Nasser Rashid Lootah has helped shaped an important part of Dubai’s history and development. When Toyota building was built in 1974, the apartment block was one of only three buildings in the area, then known as defense roundabout. Its nickname came from the flashing neon Toyota advertisement that has been on its roof for more than 40 years. The building is once a landmark and has always been an important part of Dubai’s cityscape.

Nasser Rashid Lootah was known not only for his many business achievements but also for his philanthropic activities. In the fifties, Nasser Rashid Lootah with a number of his colleagues – Juma al Majid, Humaid al Tayer, Ahmad bin Sulayem and Abdullah al Ghurair – got the approval of Shaikh Rashid bin Saeed al maktoum to set up a charitable committee to collect donations to establish schools in Dubai. His efforts continued in this field and build schools and moques in Yemen, India and China. Mr. Lootah was a generous donor by nature, proven by his numerous undisclosed charitable works during his lifetime. He has the heart for the poor, and earned the love and respect by many people.

  • Member of federal national council of UAE
  • Member of Dubai chamber of commerce
  • Member of Dubai municipality council
  • Founder of rent committee of Dubai municipality
  • Honorary consul general of Seychelles
  • Honorary consul general of Taiwan

managing director Message

Nasser Rashid Lootah Group's Journey

(Subtitle)

1966
Introduced
First Company Established

Nasser Rashid Lootah established his first company

and traded in general merchandise.

1969
Expanded
Diversified

Diversified its business and started into

building contracting.

1971
Expanded
The TOYOTA Building

Toyota Building was built, is once a landmark and has always

been an important part of Dubai’s cityscape.

1981
Expanded
Real Estate Division Established

Diversified its business and started into

building contracting.

1981
Expanded
Travel & Tourism

Toyota Building was built, is once a landmark and has always

been an important part of Dubai’s cityscape.

1982
Expanded
Ethiopian Airlines

Become the General Sales Agent of Ethiopian Airlines.

1982
Expanded
China Airlines

Become the General Sales Agent of China Airlines.

1983
Expanded
Air Seychelles Airlines

Become the General Sales Agent of Air Seychelles in Dubai

and Northern Emirates.

1995
Expanded
General Trading

Established Modern United General Trading, in partnership

with Saudi Binladin Group, built and operated two hotels in Yemen.

2005
Expanded
Nasser Rashid Lootah Group ( NRL )

NRL Sons & Associates was formed as the parent

company for the Group, responsible for the

overall strategy & control of the individual companies.

2010
Expanded
Shipping & Cargo

Although the cargo division was already operating since

1981 under ATTA, it formed a separate legal entity & established

ATTA Shipping & Cargo.

2016
50th Anniversary

Celebrated its 50th Founding Anniversary.

ATTA Travels
Expanded
2021

Opened a new branch at Naif - Dubai

Success Story

Case Studies

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise

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